Post by account_disabled on Feb 18, 2024 6:07:26 GMT -5
On the web, you can find many templates where there will surely be one that adapts to the objectives of your strategy. With everything and the variety of templates, an editorial calendar must have at least 4 things: 1. Have your strategy well defined Strategies are the basis of all successful content, since we can define clear objectives and the audience we must reach. And the strategy will provide you with the information you need to create and follow up on the publication. These are the points of your strategy that you must define before creating an editorial calendar: Post objectives: What objectives is your content pursuing over a period of time? This will give you the basis for the next question: to what extent were the objectives achieved? The audience you are targeting: Your segmentation strategy and target audience are essential to making relevant content.
Posting Frequency: How regularly will you post content? What is the phone numbers data posting frequency that will help you achieve your goals? Categories of audience interest: For certain types of posts, you can define the category or subcategory you are dealing with. This way, you will have greater clarity about the users' interests when creating and publishing it. Types of publications: What type of publication is it? A how to , a list, a post about tips, informative content or an interview? This information is super relevant to the content calendar. Keywords and hashtags: Define the hashtags that you are going to use for publications on social networks such as Instagram and LinkedIn. And if it is a publication on YouTube or on your website, enter the keywords you are attacking.
Once you have made the strategy and have the most relevant information about your publications, it is time to create the editorial calendar. 2. Make a record of the most important information you must define the columns that you are going to include for each post. Various columns may vary depending on the objectives of the posts and the medium in which you are working. Here are some suggestions of what you can include in your content calendar: Publication date. Suggested titles. Author of the post. Keywords/hashtag. Objective audience. Content status (scheduled or published). Type of post. Reference links. Additional notes. Publication route.
Posting Frequency: How regularly will you post content? What is the phone numbers data posting frequency that will help you achieve your goals? Categories of audience interest: For certain types of posts, you can define the category or subcategory you are dealing with. This way, you will have greater clarity about the users' interests when creating and publishing it. Types of publications: What type of publication is it? A how to , a list, a post about tips, informative content or an interview? This information is super relevant to the content calendar. Keywords and hashtags: Define the hashtags that you are going to use for publications on social networks such as Instagram and LinkedIn. And if it is a publication on YouTube or on your website, enter the keywords you are attacking.
Once you have made the strategy and have the most relevant information about your publications, it is time to create the editorial calendar. 2. Make a record of the most important information you must define the columns that you are going to include for each post. Various columns may vary depending on the objectives of the posts and the medium in which you are working. Here are some suggestions of what you can include in your content calendar: Publication date. Suggested titles. Author of the post. Keywords/hashtag. Objective audience. Content status (scheduled or published). Type of post. Reference links. Additional notes. Publication route.