Post by account_disabled on Jan 23, 2024 5:07:49 GMT -5
Obtain competitive differences, ensure recognition - the rules of survival of brands in the modern market. They are relevant not only for big brands, but also for small businesses. Therefore, branding issues are currently being dealt with at the stage of planning their business. Usually, everything starts with designing a logo. What methods do entrepreneurs use, how much do they spend on it, and what results do they achieve? The answers are in the research initiated by Logaster . Company representatives interviewed 1,200 respondents, including entrepreneurs and startups from Ukraine and CIS countries, Western Europe, Canada, the USA and Brazil.
The authors of the study were interested in what methods business C Level Executive List representatives use to create corporate symbols, how much time and money they are willing to spend. Company representatives interviewed 1,200 respondents, including entrepreneurs and startups from Ukraine and the CIS countries, Western Europe, Canada, the USA and Brazil Costs The majority of respondents - 53.9% - answered that they are ready to pay logo developers no more than $100. Another 20.5% of respondents expressed a desire to receive a brand symbol for free. 19.2% of entrepreneurs plan a budget in the range of $100-500. Willingness to pay more than $500 was expressed by 6.4% of small business representatives. The conclusion is obvious: only a fourth of the total number of entrepreneurs and startups can afford to order a logo for their company from a specialized agency or freelance designer. Others have the following options: self-development or use of specialized online tools.
The majority of respondents - 53.9% - answered that they are ready to pay logo developers no more than $100. Value for money 38.2% of respondents put logo quality first: for them, this characteristic is key. 33.6% of entrepreneurs preferred the golden mean: they need a corporate symbol with an acceptable price and corresponding quality. And only 12.5% of respondents admitted that an affordable price is a priority factor for them. 38.2% of respondents put logo quality first Time spent on development 44.6% of businessmen are ready to wait for a ready logo within one week. In their opinion, this is quite enough to develop several drafts, and then bring the chosen final version to perfection. 25% of respondents are ready to give the developer up to 30 days. By the way, this is an acceptable period of logo development in cooperation with a designer or agency.
The authors of the study were interested in what methods business C Level Executive List representatives use to create corporate symbols, how much time and money they are willing to spend. Company representatives interviewed 1,200 respondents, including entrepreneurs and startups from Ukraine and the CIS countries, Western Europe, Canada, the USA and Brazil Costs The majority of respondents - 53.9% - answered that they are ready to pay logo developers no more than $100. Another 20.5% of respondents expressed a desire to receive a brand symbol for free. 19.2% of entrepreneurs plan a budget in the range of $100-500. Willingness to pay more than $500 was expressed by 6.4% of small business representatives. The conclusion is obvious: only a fourth of the total number of entrepreneurs and startups can afford to order a logo for their company from a specialized agency or freelance designer. Others have the following options: self-development or use of specialized online tools.
The majority of respondents - 53.9% - answered that they are ready to pay logo developers no more than $100. Value for money 38.2% of respondents put logo quality first: for them, this characteristic is key. 33.6% of entrepreneurs preferred the golden mean: they need a corporate symbol with an acceptable price and corresponding quality. And only 12.5% of respondents admitted that an affordable price is a priority factor for them. 38.2% of respondents put logo quality first Time spent on development 44.6% of businessmen are ready to wait for a ready logo within one week. In their opinion, this is quite enough to develop several drafts, and then bring the chosen final version to perfection. 25% of respondents are ready to give the developer up to 30 days. By the way, this is an acceptable period of logo development in cooperation with a designer or agency.